Laying out some media content examples dominating at present

This post explores how the media landscape has evolved over the past few years.

The increase of internet content has totally changed what is meant by the term mass media. Previously, mass media followed a hierarchical design, using a top-down media model. Normally, a small group of professionals, such as newspaper writers or broadcasters, who would produce material for big audiences who mainly just consumed it. Nevertheless, these days, with the aid of the internet, the face of media has seen substantial change, making the usage and availability of media far more accessible and interactive. With accessibility to popular social media platforms, new media examples are showing that people can develop and share their own material, just as quickly as they can consume it. Social media has permitted anyone to add to public conversations, rather than just the major media firms and so as a result, mass media is no longer controlled by a few big advocates. Instead, it is spread out across millions of user stories around the globe.

In the present day, online platforms have made it considerably much easier for everybody to create and share material. Previously, developing material for a broad audience mandated connectivity to a collection of essential resources and financing. Currently, with making use of smartphones and common digital technologies, digital media content examples such as short form videos, blog posts and podcasts can be quickly developed with just a few fundamental gadgets, along with reaching a huge audience, very rapidly. This has opened the door for more diverse voices, specifically those who were previously overlooked by mainstream media. The head of the parent company of Guardian Media Group would recognise the importance of mass media using social media channels, indicating that social media has created a space for underrepresented communities to share their narratives.

In the digital media landscape, what we see online is mostly decided by algorithms which are formed by our online behaviours. Each social media channel uses its own programmed system to put forward new content and advise material that will appeal to the user. The types of media content examples that will be shown to a user is created to keep people engaged. The algorithms are created to keep people stimulated by suggesting and promoting videos that are relevant, trendy or contestable among other users. While this level of personalisation can be helpful, it can confine the areas of media that people are subjected to, developing more partition read more and prejudice among users around social issues. Those who are associated with media development, such as the founder of the fund that has stakes in Sky, for instance, would identify the impact of social media networks in sharing new stories. Likewise, the chairman of the company that owns NBCUniversal would recognise the effects of user created material in the media landscape.